http://www.economist.com/blogs/freeexchange/2013/07/cultural-protectionism
The diversification of music television channels may also be important. From its inception in 1981 until 1987, there was only one MTV channel. MTV generally played American and British music, even to consumers in other countries. But beginning with the launch of MTV Europe in 1987, it became easier for people around the world to stumble upon music from their own country. MTV has increasingly customised programming to particular countries. Flying in the face of the prejudices of any self-respecting music snob, the authors argue that MTV is a “force promoting local as well as global artists”
