In the last few months there has been a growing trend for friends and colleagues to spam Twitter and Facebook feeds with pictures of Coca-Cola bottles and cans. As you probably already know, the world's largest beverage company has replaced its usual branding with 150 of the UK's most popular names. Each of these carried the hashtag #shareacoke to encourage users to promote the brand online.
The campaign was originally trialled in Australia in 2011 and produced some impressive results. Young adult consumption increased significantly, up by 7%. The campaign also earned a total of 18,300,000-plus media impressions, and traffic on the Coke Facebook site increased by 870%, with page likes growing by 39%.
