http://www.guardian.co.uk/film/2013/jul/26/blockbuster-film-industry-fan-base-box-office
Industry insiders are referring to this season as "the summer of doom" – an overcrowded huddle of big-budget spectaculars, without the audience to sustain them. US box office takings are down 19% on the same period last year, while the studios are smarting from such high-profile casualties as The Lone Ranger, After Earth and the supernatural action-thriller RIPD. While the runaway success of Iron Man 3 and Despicable Me 2 helped soften the blow, major figures claim that the industry needs to adapt quickly or die.
