On its Facebook page, the company posted a multicoloured banner reading: "Stolichnaya Premium Vodka stands strong and proud with the global LGBT community against the actions and beliefs of the Russian government."
Stolichnaya, with its distinctive red-and-white label, was produced by the state in Soviet times and was reportedly the favourite vodka of Boris Yeltsin. After an attempt by the Russian state to regain the brand name in the 2000s, SPI Group, which is based in Luxembourg, has produced Stolichnaya in Latvia using Russian ingredients. Meanwhile, the state-owned Soyuzplodimport produces a nearly identical vodka in Russia.