http://www.economist.com/news/business/21582511-how-sell-more-stuff-those-who-want-nothing-posters-plutocrats
That is the ambition of Adlux, a Swiss firm that runs ads in private-jet terminals, perhaps the most rarefied form of “out-of-home” advertising, a category that includes billboards and bus-shelter posters. The richest 0.5% of the world population owns half the wealth, its brochure cheerfully notes (actually it is nearer one-third), and 1m people fly by private jet each month. Before boarding they are in a “completely captive environment” with few distractions, says Lisa Rokny, an Adlux executive.
