Facebook is rumoured to be launching a new TV-style ad unit on its platform, reports Bloomberg, in a bid to attract TV ad spend from brands. The new ad unit is a change from Facebook's offer of highly-targeted advertising products, with the product set to offer mass-reach, with ads reportedly set to cost between $1m and $2.5m.
TV buyers are looking for TV-like buying mechanics to allow them to plan their linear TV campaigns and online video campaigns in the same way. The new ad product is said to be aimed at achieving broadcast-like mass reach, as opposed to the rest of its inventory which is micro-targeted, with the purpose of wooing TV buyers.
