http://www.independent.co.uk/sport/football/news-and-comment/a-whole-new-ball-game-the-premier-league-is-back-and-this-time-the-americans-are-watching-8761843.html
The reason why the Premier League does so well on American television is the same reason why many thought it would fail. The oddness of the kick-off times – Saturday 7.45am, 10am and 12.30pm, Sunday 8.30am and 11am, all on the East Coast – do the Premier League a favour. They would never win a straight contest with the NFL, college football or the NBA. But because of their morning and lunchtime slots, they avoid such competition. Never going over two hours from start to finish, they are also far more digestible than a drawn-out NFL or baseball game, providing a lighter form of daytime entertainment.
