“Under a pay per gaze advertising scheme advertisers are charged based upon whether a user actually viewed their advertisement,” reads the patent. “Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media.”
Online advertising already works in a similar fashion, with Google charging companies using a pay-per-click (or cost-per click) system. Digital technology has drastically increased the range of analytical services available to brands and plans such as this aim to make advertisements as efficient and cost-effective as possible.
