As soon as models sashay down the runway, photographs are posted online and shared endlessly through social media. Fast-fashion brands copy designers’ styles (though the industry prefers the euphemism “interpret”), often stocking look-alikes in their shops before designers’ own clothes make it to department stores. When designers’ clothes do arrive, they seem stale . It is no coincidence that the world's top two retailers are TJX and Inditex. TJX buys brand-name clothes from stores that can't sell them at full price, then offers them at a deep discount. Inditex owns Zara, the pioneer in fast fashion.
