Thursday, August 9, 2012

The Joy of the Nudge Olympics

A highly successful Olympics contains two lessons for Britain’s policymakers. Only one is reassuring

In fact most Olympics work pretty well. But each host achieves that end by different means. In 2008 China staged a command-and-control games, shunting dissidents and other undesirables out of Beijing, ordering locals not to drive and even launching 1,100 cloud-seeding missiles before the opening ceremony to make it rain somewhere other than over the main stadium.

By contrast, the London games have been a “nudge” Olympics, where locals and visitors have been coaxed rather than coerced. Nudging, a theory developed by two American academics, Cass Sunstein and Richard Thaler, is in vogue in Britain.

What works stunningly well for a fortnight is impossible to replicate over a longer period. And, like all those Olympic athletes, the games organisers toiled for seven long years to achieve two glorious weeks in 2012.