Saturday, October 27, 2012

How to write books and influence people

The trick of writing a memorable and durable business classic has proved hard to repeat

The number of business books published in the US, the world’s biggest market for such books, tops 10,000 annually. One reason why the Financial Times set up the Business Book of the Year Award in 2005, backed by Goldman Sachs, was to filter that wave of print. The official mission of the judges, who will decide the 2012 winner on Thursday in New York, is to identify the book that provides the “most compelling and enjoyable insight into modern business issues, including management, finance and economics”