http://www.guardian.co.uk/media-network/media-network-blog/2013/may/31/science-online-content-recommendations
Experts explain how the application of algorithms, large data sets and human curation are making predictions even smarter
Organisations like Amazon, Pandora radio and Netflix can only make guesses about what you might like based on the data available to them, typically from your use of their services and any other data they have shared by partners such as advertising networks. The recommendation system used by Amazon is called affinity based item-to-item collaborative filtering. Within a moment of my loading the Amazon website recently, a message appeared on screen, stating that Terry Pratchett's newest book was about to be released as a paperback, based on my previous purchase history of his books in paper and Kindle ebook format.
