Cable-news channels are also experiencing what print newspapers started to see over a decade ago: people are abandoning them for the web, where advertising rates are much lower. In 2008 Mr Zucker, known for speaking his mind, worried about “trading analogue dollars for digital pennies”. Since then online-advertising rates have improved. But internet economics are still less attractive, even for CNN.com, one of the most popular news websites in the world. As newspapers and online portals are making video content that they can sell advertising against, CNN also faces new competitors from the web.
