Monday, June 2, 2014

Modern family: can marketers catch up with culture?

http://www.theguardian.com/media-network/media-network-blog/2014/jun/02/modern-family-television-marketers-diversity

Television shows such as Modern Family has has brought the diversity and quirkiness of modern famili
Around the globe, we're witnessing an explosion of new family structures. In the US, cohabitation has doubled since 1990 and 41% of births are to unmarried womenTwice as many Britons have mixed-ethnic parentage compared with a single ethnic background. And in Australia, nearly half of same-sex couples are raising two or more children. As USA Today said: "Whatever a traditional family used to be, it is no longer."