"...we can spend less on marketing and still generate higher viewership, even from smaller, quirkier, less traditionally commercial material that would traditionally have a tough time finding a meaningful audience. That means we can take more risk"
http://www.adweek.com/adfreak/netflixs-content-chief-just-perfectly-summarized-how-tv-industrys-been-broken-birth-168860
http://www.nytimes.com/2016/01/07/business/media/netflix-expands-its-streaming-service-worldwide.html?_r=0
