http://www.economist.com/news/business/21709584-escalating-fight-over-users-data-and-targeted-ads-digital-advertisers-battle-over-online
For advertisers, the result is an increasingly lopsided industry. Any new restrictions on companies, such as Verizon, which are vying to expand their digital ad businesses, will bestow more power to the already mighty Google and Facebook, points out Brian Wieser of Pivotal Research Group. For consumers, the result is a muddle: limits for gathering data depend on the identity of the gatherer. “Nothing in these rules will stop edge-providers from harvesting and monetising your data, whether it’s the websites you visit or the YouTube videos you watch or the e-mails you send,” declares Ajit Pai, an FCC commissioner who voted against the order.
