Over the past decade, experts across the advertising world have proclaimed the demise of TV
However, we are now witnessing a phenomenon that is breathing new life into TV. In fact, you could even argue that the future for TV has never looked so healthy. And it is all down to social media – the very thing that many thought would be a further nail in TV’s coffin. Social media is having a profoundly positive impact on TV viewing as a new group of highly-engaged TV viewers is using social media to talk about TV programming and advertising and to influence the content and brand choices of their social peer group.
