Google releases its Zeitgeist search list annually to show how
trends in search have changed in the previous year. Google eliminates the
searches that are the same every year, such as 'email', to identify the terms
that have seen the biggest increase on previous years.
The top search trend for 2012 was Euro 2012, with searches for the football
tournament coming in ahead of searches for Olympic tickets. Other trending terms
included Natwest online, which made news this summer with a technical outage
that lasted for days, iPad 3 and Gangnam Style, the Korean pop hit that became a
viral success.
