Warren Buffett, the billionaire who seems determined to single-handedly save the newspaper business, is reported to be keen on acquiring yet another smallish circulation daily title, the Allentown Morning Call.
He has spent more than $342m (£212m) to buy 80 newspapers, one of which is his hometown paper, the Omaha World-Herald. The majority of his titles came in a single acquisition earlier this year when he bought from Media General.
His publishing outfit is now headed by a former World-Herald staffer, Terry Kroeger, who doesn't mince his words when talking about the problems besetting the US newspaper industry.
"We've got to evolve with what people are looking for, and I think our industry has done kind of a crappy job with that," Kroeger, told Bloomberg reporter Edmund Lee.
He says the company's aim is to reintroduce newspapers to what they do best: delivering urgent local information that readers can't get elsewhere - and coaxing people into paying for it. It's essential to charge readers, he said. "You can't spend millions of dollars assembling something and then give it away."
