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Monday, December 3, 2012

Focus less on advertising and more on user experience

In this presentation titled 'Social by design, from advertising to UX', Thomas Marzano, global creative director for Digital Brand Design at Philips discusses how brands should connect with consumers in a digital world where brand perception is built on how users interact with your products and services. This talk was filmed at the Guardian's Changing Advertising Summit 2012
Posted by Gareth Brown at 11:47 PM
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