Wednesday, December 5, 2012

The Pope v Twitter: can he overtake Lady Gaga?

Social media experts say the Pope will be lucky to break into the top 20 of the site’s most followed people

Nearly 32m people follow Lady Gaga on Twitter; just behind her is fellow popstar Justin Bieber. Of the top 10 users, eight are celebrities, from Kim Kardshian to Taylor Swift and Rihanna. Only Barack Obama, with 24m followers and YouTube (20m) break the mould.

Where, therefore will the Pope’s new account, @pontifex, get to in the rankings? His closest religious rival on Twitter is the Dalai Lama. His 5million followers put him below Ryan Seacrest, FC Barcelona, Tyra Banks, Paulo Coelho, Russell Brand and a range of celebrities so famous you’ve almost certainly never heard of them. Let's hope it's quality, not quantity of followers that count.