http://www.economist.com/news/international/21590489-are-children-fair-game-sophisticated-and-relentless-marketing-techniques-many
To market anything that might appeal to young consumers is to risk a scolding. Advertising entices children to drink and smoke, makes them fat and sexualises them early, its critics allege. To tout even wholesome products to children, some claim, is to exploit their naivety and thus to deceive them. Crusaders like Mrs Obama have helped embarrass companies. Coca-Cola said in May that it would not advertise to children younger than 12 anywhere in the world. Last year Disney promised not to promote junk food on television programmes for children.
