Ad break: naked health, Nike running, KFC Christmas, Doritos

www.theguardian.com/media/2013/dec/06/ad-break-naked-health-nike-marathon-kfc-christmas

Watch a stunning viral featuring 140 nude people, an inspiring marathon runner and a witty ad mocking the festive season

Withings: 'Naked' (starts at 00:06) - UK

This is one of those ideas that works so brilliantly you can't believe it hasn't been done before. It would be impressive even if the participants had been clothed, but the attention-grabbing sensationalism of their nakedness guarantees a lot more attention. It's such a striking piece of film that it seems churlish to complain that it reveals so little about the company it advertises but it's worth remembering that when it's shown online, people will be able to click a link to learn more.
Agency: Man+Hatchet
Director: Henry Cowling/Toya Walker/Marcus Punter-Brandshaw

Doritos: 'Finger Cleaner' (starts at 01:35) - Australia

This sensational Australian ad is the brainchild of director Tom Noakes and is one of the semi-finalists in the annual "Crash the Super Bowl" competition held by Doritos. It gives young film-makers the opportunity to showcase their talents alongside the other commercials premièred during the most-watched sporting event in America, and if you want to vote for this ad or view some of the other contenders, click the link above.
Director: Thomas Noakes

Nike: 'Mr Sun' (starts at 02:10) - China

This terrific advert for Nike made by a Shanghai-based agency for the Chinese market is surprisingly defiant about a new state-imposed regulation. The man at its centre – a septuagenarian marathon runner – is angry that he and his fellow senior citizens have been told they can no longer take part in the races they love. In his own mild yet determined fashion, he suggests this should be a matter of individual choice – a credo very much in tune with Nike's "Just Do It" shtick. 
Agency: Weiden + Kennedy (Shanghai)
Director: Siri Bunford

Telia Sonera: 'The Spoilt Generation' (starts at 03:55) - Sweden

This cheeky advert from Sweden highlights a glaring truth that few parents wish to admit: their offspring are never going to appreciate how much technology has improved their lives. And – according to this commercial – today's youth are just going to keep demanding more and the previous generation only has itself to blame because of everything they've provided. The young spokesman has a convincing demeanour as he baldly states the facts. 
Agency: Hilanders (Stockholm)
Director: Philippe Tempelman

KFC: 'Unite This Christmas' (starts at 05:10) - UK

Just when we thought we'd seen it all this Christmas, along comes this amazing commercial for KFC that brilliantly mocks many of our most revered Christmas rituals. The one aspect that's been spared the forensic dissection is the genuinely spiritual dimension ... big American companies don't mess with Jesus. The mockery is a surprising move for an advertiser who – despite a lengthy relationship with one of the most consistently creative agencies in London – has tended to a favour pretty conservativeadvertising. 
Agency: Bartle Bogle Hegarty
Director: Tim Godsall

Jason Stone is the editor of David Reviews