And “each night at 8 p.m., there will be a roadblock on all the Fox properties,” he added, with content with Super Bowl themes. (A roadblock is a media term meaning that the same ad, announcement or show appears across multiple media outlets at the same time.)
Another reason that the commercial time during Super Bowl XLVIII is already sold out could be the additional planning required by sponsors to coordinate on platforms like social media the promotional campaigns related to their Super Bowl spots.
In social media outlets like Facebook, Twitter, YouTube and blogs, advertisers can tease, preview and build interest in their in-game ads weeks or months ahead of time rather than waiting until much closer to the game as they would have years ago.
