“BlackBerry... continues, by a significant margin, to be the top provider of trusted and secure mobile device management solutions to enterprise customers around the world,” he said, indicating that we might see the firm return to its roots as it tries to salvage its business.
Which could be a smart move, because it would free BlackBerry from the pressure of producing the trendiest new handset. Business customers are not going to buy a new device because it looks cool. Instead, if BlackBerry does away with fancy product launches and expensive ad campaigns, and goes back to producing reliable and secure phones that are attractive to companies (even if they aren’t always attractive to their employees), it might manage to recover.
