Thursday, June 28, 2012

Breaking up News Corp - Murdoch does the splits

Investors like the idea of hiving off the group’s newspaper arm

'The fastest-growing parts of the company are its television and cable businesses. News Corp was shrewd in understanding the market for conservative political TV in America: the core audience of Fox News creates a stable cashflow. The company has also made wise investments in sports broadcasting, which viewers still prefer to watch live (making it more attractive to advertisers). BSkyB owns the lion’s share of Britain’s football rights, Fox has American football, and its cable network hosts NASCAR races. The company is expanding its holdings in Australia and Latin America, and is considering a new national sports network in America to rival ESPN'