Businesses are offered software that spots which customers will pay more
Users of price-customisation software have so far been reluctant to peep
at potential customers’ social-media pages, for fear that this would
provoke a privacy backlash. But the operators at the call centres [24]7
runs for its clients are beginning to scan Twitter for gen on the
shoppers they are talking to—and sometimes, says Mr Vijayaraghavan,
their tweets give useful hints about whether a discount is needed to
clinch the sale.
