Tuesday, September 17, 2013

Anastasia Khoo on creating a viral Facebook campaign to support equal marriage – video

http://www.theguardian.com/media-network/media-network-blog/video/2013/jul/25/anastasia-khoo-facebook-equal-marriage

Activate London Summit 2013: Anastasia Khoo, marketing director, Human Rights Campaign reveals how her organisation turned the feed of Facebook red to support equality. The campaign supported by politicians and celebrities led to the creation of Facebook's most viral campaign. She also explains the social impact of the marketing campaign.