How Volvo Created the Jean-Claude Van Damme ‘Epic Split’ Video

http://blogs.wsj.com/speakeasy/2013/11/15/how-volvo-created-the-jean-claude-van-damme-video/

“We know the media landscape is changing,” he said. “We have different media consumption habits today than a couple years ago. So that is why we invest in this cost-efficient way of reaching out to millions of people online.”

The “Epic Split” video is part of a series produced by Volvo Trucks that features daring stunts meant to illustrate innovations in its vehicles. A previous video dubbed “The Ballerina Stunt” filmed two trucks speeding toward a tunnel, with a woman crossing a slack line between them before they hit the tunnel. That video also went viral, getting more than 7 million views.