Saturday, January 25, 2014

Super Bowl 2014 ad teasers: Arnold Schwarzenegger, Stephen Colbert, more

http://www.theguardian.com/media/2014/jan/24/super-bowl-2014-ad-arnold-schwarzenegger-stephen-colbert

The Super Bowl isn't just the biggest event in US sport, it's also the most significant day of the year for American advertisers. With each ad slot costing millions of dollars, everyone wants to make sure that their specially-made commercial stands out from all the other specially-made commercials. 
 
So far this year, they've largely kept their powder dry by releasing teasers instead, and this week's Ad Break offers an overview of some of the most striking examples.