Thursday, January 16, 2014

Playing Moneyball with TV

http://www.theguardian.com/media-network/media-network-blog/2014/jan/14/moneyball-tv

Playing Moneyball with live TV in 2014 is a real possibility. The big data necessary to answer the questions that many TV networks may not want to ask is now available. With today's technology, it is possible to analyse, in real-time and down to the second, the number of people:
• In proximity of a TV turned on and to what channel
• Typing an unrelated email or related text of chat message
• Clicking a related behind-the-scenes fact or statistic
• Playing Angry Birds or on a social network
Big data reveals what TV viewers are searching for, purchasing, viewing on TV, talking about on Facebook, and downloading.