Thursday, May 22, 2014

The terrifying new McDonald's mascot – and other creepy corporate monsters

http://www.theguardian.com/media/shortcuts/2014/may/20/terrifying-mcdonalds-mascot-creepy-corporate-monsters

Happy
You can see where these people are coming from. But Happy is in good company. Mascots are often terrifying. They are all Frankenstein's monsters, in one way or other, the alter ego of a brand, an event, a campaign. There is always a sense of someone else hidden inside the suit. That is scary. And they want to make you like them just a little bit too much. So don't panic, Happy, here are some equally creepy playmates for you