Thursday, May 29, 2014

Virtual reality and wearable technology offer opportunities for retailers

http://www.theguardian.com/media-network/media-network-blog/2014/may/28/virtual-reality-wearable-technology-retail-google

Google Glass 'Bold'
While we can't be sure what will happen in a post-mobile world, or which manufacturer will prevail, we can make educated predictions about what the next generation of devices could signify for retail. Perhaps they will imply a closer relationship between wearer and retailer, increase convenience but also increase potential for annoyance. Of the utmost importance is that they could fundamentally change some of the ways people shop.