The list of companies venturing into the content creation space is long: GE, Coca-Cola, Walgreens, Red Bull, Citi Bank, to name just a few.
A new report by Forrester’s Darika Ahrens confirms this trend and advises more brands to jump on the content bandwagon. Forrester forecasts that the number of online content buyers in western Europe will jump by 8 to 12 percent in the next few years. By 2017 in Europe, 20 percent of tablet users will pay for news, 60 percent of video buying will be digital and the number of music subscribers will double. Europeans are willing to pay for content, avoiding traditional advertising such as commercials and banner ads in the process.
