Video games are behind the latest fad in management
As video games have grown from an obscure hobby to a $67 billion industry,
management theorists have begun to return the favour. Video games now have the
dubious honour of having inspired their own management craze. Called
“gamification”, it aims to take principles from video games and apply them to
serious tasks. The latest book on the subject, “For the Win”, comes from Kevin
Werbach and Dan Hunter, from the Wharton Business School and the New York Law
School respectively.
