Could the US presidental election contest of 2012 be remembered for the lack of imagination from candidates' media strategists?
The incumbent President Barack Obama has had the edge in social media since he started engaging through Twitter whilst still a candidate in 2007. Media consultant Alan Stevens from Mediacoach.co.uk gives him a lot of credit for it. "[Obama] has gathered 21.5 million Twitter followers, whereas his challenger has fewer than two million," he says. "In addition, he (or his campaign team) is more active, having so far delivered over 400 tweets in this campaign to a mere 16 from the Romney camp. Obama scores more highly on YouTube too, with 21 campaign videos to Romney's 10."
