Wired’s offering of expert insight goes beyond tired awards ceremony formats based on dinners
Wired doesn't go in for cosy discussions. "There are no panels, they don't work – I go to 30 conferences a year," said Rowan before the opening of the event.
Businesses with even deeper pockets can buy a "Wired Consulting" service, with prices typically in five figures. For this the magazine's events team will tailor an internal conference for an individual company. "We are hired by you and we will explain some of the stories and some of the trends that we know from our connections," says the editor.