The Best in Content Marketing

Earlier this week, the 2012 Pearl Awards were handed out to the best in content marketing. While these awards may not have the name recognition of the Oscars or Emmys, they’re sure to gain more attention in the years to come. Content marketing — catch-all term for marketing efforts that make use of custom content such as videos, websites and magazines — has become the latest hot topic in advertising. Red Bull’s latest custom content sensation, Felix Baumgartner’s record-breaking jump from space, has garnered almost 30,000,000 views on YouTube