Tim Cook, Apple's chief executive, has dismissed product specifications as "things tech companies invent because they can't have a great experience".
Asked about the possibility that Apple had reached the limit as far as iPhone
sales go, Cook pointed out that the iPhone is still only available to around 50
per cent of the world's mobile phone subscribers.
Cook said: "On a longer-term basis, all phones will be smartphones and
there's a lot more people in the world than 1.4 billion, and people love to
upgrade their phones very regularly."
