A Chanel advert featuring actress Keira Knightley has been banned during children's programming after a watchdog ruled its sexually suggestive content was unsuitable for younger viewers
Chanel said the ad appeared during the day, and Ice Age 2 was chosen because it included sharp humour and involved recognised celebrities as voice actors which gave it an appeal to adults.
The company said a degree of sexual charge was common in perfume ads, but while Knightley's character was playful and sensual she was not overtly sexual.
It believed the ad was not unsuitable for children and that it was therefore scheduled appropriately. However, the Advertising Standards Authority (ASA) ruled that the ad involved sexually suggestive content, noting that Ice Age 2 was of particular appeal to children.
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