Newsstand sales of magazines in America have fallen by around 25 million in a decade
The most credible sign that magazines have a future is the growth in digital sales. The titles that are discovering a life beyond print are those with distinct offerings, high production values and – most crucially – a publisher with a genuine commitment to realising the potential of technological change.
Thus the Hearst-Rodale magazine Men's Health has piled 12,676 digital sales onto its monthly circulation. Condé Nast's GQ is another digital front runner, with 11,779 copies delivered via iPad (9 per cent of its total circulation). The male obsession with gadgetry means there is a gender bias in digital sales, although this is rapidly disappearing as tablets become smaller and more ubiquitous.
