No newspaper is having an easy time, but one faces unique challenges
The Guardian is now the third most popular newspaper website in the world, after the Daily Mail and the New York Times.
Yet digital advertising is not bringing in nearly enough money to
offset print losses. The Guardian’s digital revenues were £46m last
year, but advertising accounted for less than £17m of that, with the
rest coming from things like online dating and sales of iPad apps.
Overall display-advertising rates have fallen as supply has increased.
National news sites now fetch only around £7-9 for 1,000 impressions,
down from £12-15 before the financial crisis, according to one estimate.
