In the most tech-savvy campaign yet, the ‘big data’ push to keep the President in power uses technology to micro-target voters like never before
When
he was appointed the campaign manager for Obama’s re-election, Jim
Messina didn’t rush out to sit at the feet of the political consultants
who had done the job before him. Messina wanted to find out how to reach
voters with personal messages to persuade them to turn out to support
the president.
So the former White House deputy chief of staff went to Hollywood and
Silicon Valley to see top executives at Apple, Facebook and DreamWorks
to get up to speed on technology and marketing. Messina counts Eric
Schmidt, the executive chairman of Google, as a mentor, according to
Bloomberg Businessweek.
