Thursday, September 20, 2012

The business of sport

When muscular millionaires clash with brash billionaires

Sports broadcasts are growing more valuable. No other form of entertainment persuades viewers to tune in so reliably at a specific time, nor to watch a show live rather than recording and skipping the adverts. This means that sports teams are worth more than ever, says Will Chang, a serial investor in teams such as the San Francisco Giants (baseball) and DC United (soccer).