Tuesday, September 4, 2012

Obama campaign puts faith in online organising

Coupled with on-the-ground offices in battleground states, Messina says campaign is 'light years ahead' of 2008 effort

While Obama has put a large portion of his war chest behind the largest and best oiled ground operation ever seen, Romney and his Super PAC supporters have taken a more conventional approach of blitzing battleground states with largely negative television advertising. The outcome of the presidential race could in part hinge on this fundamental difference – a modern digital campaign versus a conventional TV one.