Wednesday, August 28, 2013

Bloody brands - Dictating the market

http://www.economist.com/blogs/schumpeter/2013/08/bloody-brands

Goods that invoke Hitler, for example, are popular in India, where, it seems, some businesses think the pull of his charisma outweighs the negative connotation of his crimes. A Mumbai restaurant was recently forced to rename its Hitler’s Cross pizza after outrage from Jewish groups. Similar pressure also led to the downfall of a popular Indian TV show called “Hitler Didi” about a tough-cookie aunt. A clothing store called Hitler, replete with swastika motif, also succumbed. Other Hitler brands registered in India include Hitler Hair Beauty Saloon, Hitler Jeans, Kid Nation Hitler and Hitler’s Den, a pool hall in Nagpur. Changing the name would hurt business, says Baljeet Singh Osah, its owner.