Wednesday, August 21, 2013

Was former Wimbledon champion’s plan to call herself ‘Sugarpova’ at US Open simply a publicity stunt?

http://www.independent.co.uk/news/people/news/have-celebrity-endorsements-finally-gone-too-far-maria-sharapovas-sweet-idea-is-smashed-by-tennis-commentators-boycott-8775958.html

Tennis experts suggested the talk may just be a marketing ploy for the sweets without her ever following through. Sharapova allegedly applied to the Florida Supreme Court for a “quickie” name change, according to a report in The Times, though a spokeswoman for the court replied no application had been made to them.

Brand slam: Maria’s other business interests

Head
Maria Sharapova signed a multi-year contract with the racquet and bag manufacturer in 2011, reportedly worth $2m (£1.3m) a year. It includes new racquet lines and accessories across a range of products.

Nike
The World No 3 has her own branded Nike collection, and she extended her contract with the sportswear manufacturer in 2010 for a further eight years in a deal believed to be worth $70m (£44.6m).

TAG Heuer
The luxury watch maker has used Sharapova in campaigns for over four years and she has designed a line of sunglasses for the brand.

Samsung
As the mobile phone company looked to hit the Russian market, they signed up Sharapova on a three-year deal last April, to front the drive.

Porsche
In April, she signed a three-year deal with luxury German car manufacturer Porsche to become the company’s “first global ambassador”.

Evian
Sharapova signed a multi-year deal with Evian in 2010 and featured in international campaigns. “I’ve been drinking their products… for years,” she said at the time.

Cole Haan
The tennis star first signed up with Cole Haan for its sporting collection in spring 2009 and the ballerina flat shoes she designed were top sellers.