Viewing has been steadily rising, and we now spend an average of four hours a day watching television, 18 minutes more than in 2004. At the same time, the number of homes with second sets is falling – 41% of households now have only one TV, compared with 35% a decade ago.
"The 1950s living room is making a comeback as a family entertainment hub," said Jane Rumble, head of media research at Ofcom. "We are watching on much better, much bigger, more sophisticated television sets than we have ever done, but we are coming into the living room clutching our connected devices."
While the family may be coming together once more, comparisons with the past end there. With an array of smaller screens on hand – the average home has more than three types of internet device – not everyone sitting on the sofa will be sharing the same viewing experience.
