Life is hard for a non-partisan cable news channel
In the year to mid-September an average of 577,000 people have watched
CNN during primetime, 25% fewer than tuned into MSNBC and 69% fewer than
Fox attracted. Ratings affect CNN’s two revenue streams: sales of
adverts and the fees that cable operators pay them to carry the channel.
CNN, which is owned by Time Warner, has a thriving international
division. Yet America accounts for 80% of its revenues, so a slump at
home hurts.
