Google wants all visitors to conclude that it is individual, quirky, fun, creative and, above all, deeply cool
All would be forgiven if it could be proved that this visual clamour made people more creative. We know that in offices where people don’t talk, creativity is lower.
I’ve just been watching a TED talk given by Steven Johnson, who argues that the best place ever found for ideas to mate was in the London coffee houses of the mid-17th century. A contemporary painting of the first one shows a floor made of brick, a table, some chairs, some coffee and a lot of people, and a lot of natural daylight too.
